What role does feedback play in the management process?

Feedback is essential in the management process because it provides critical information for performance assessment. This information helps managers understand how well employees are meeting objectives and contributing to the organization's goals. Regular feedback enables managers to identify strengths and areas for improvement, which can support employee development and enhance overall performance.

By incorporating feedback into daily operations, managers can engage employees in a two-way communication process, fostering an environment where ongoing improvement is encouraged as opposed to focusing solely on performance awards or punitive measures. Feedback is a dynamic tool that should be part of continuous management practices, not restricted to infrequent annual assessments.