Which term accurately describes the activity of buying and selling goods or services over computer networks?

The term that accurately describes the activity of buying and selling goods or services over computer networks is e-commerce. E-commerce encompasses a wide range of online economic activities, including business-to-consumer (B2C) sales, business-to-business (B2B) transactions, and even consumer-to-consumer (C2C) exchanges. This broad definition highlights that e-commerce is not limited to just retailing; it includes the entire spectrum of online commercial transactions.

While e-business refers to conducting various business activities online, it includes not only transactions but also any business processes that can take place over the internet, such as supply chain management and customer relationship management. Digital marketing, on the other hand, focuses on promoting products or services through online channels rather than the transactions themselves. Online retailing, while a form of e-commerce, specifically refers to the selling of goods directly to consumers through an online platform and does not capture the full range of e-commerce activities.

Therefore, e-commerce is the most comprehensive term that accurately reflects the buying and selling of goods or services online.